1. Differentiate between software systems such as Customer Relationship Management (CRM) software, Business-to-Business e-commerce program and Supply-Chain Management software (SCM). are performing different functionalities in company-wide environment.
Customer Relationship Management software
CRM software is a software system designed to analyze the customers’ preference, spending pattern, needs, market trends based on the customer data collected. Based on these analysis, the company would understand the customers’ need better, the present market situation and the future market trends which enable the company to formulate their company’s short-term and long-term strategies and operation modes to suit the current market situation and to meet the market trends to the best interest of the companies. With CRM, the parties involved are the customers and the company itself.
Business to Business e-commerce program
Business-to-Business e-commerce program is software which automates processes or commerce transactions between businesses by using electronic. With B2B, the companies involved require negotiation and integration to enable communication between the companies for the business transaction. B2B program builds and improves the relationship between companies and business partners.
Supply chain management software
SCM is a application system to help company to improve various company business operations including plan and managing the company resources, sourcing the suppliers for supplying the raw material, scheduling manufacturing activities, formulating the delivery operation and strategies, providing customer supports including collection of defective goods from customers. Basically SCM is a application system mainly to improve the internal operations of the company with a view to reduce product costs, operation costs, production costs and improving customer services.
Reference;
Customer relationship management. Retrieved on May 29, 2009 from
http://en.wikipedia.org/wiki/Customer_relationship_management.
Darwin Publications. (n.d.) Business to business – Overview. Retrieved May 29, 2009 from http://www.netessence.com.cy/downloads/b2b.pdf.
Worthen, B. (2007). ABC: An introduction to supply chain management. Retrieved may 29, 2009 from http://www.cio.com/article/print/40940.
